Plant cell and bacterial culture to produce high-performance and natural ingredients
Biotechnology is an asset for the future of cosmetics and will enable us to meet the major challenges of the L'Oréal for the Future program.
Inspired by nature, it gives us access to natural ingredients of interest while preserving the environment. Cultivated in fermenters, our ingredients are obtained without pesticides or GMOs and do not compete with agricultural land. Sourcing is secure, independent of the seasons, sustainable and located in France, close to the factories.
Novéal has been a visionary and precursor in biotechnologies, in 1997 creating a dedicated factory in Tours which will be a “waterloop factory” by 2022.
In association with our Research and Development team, it provides L'Oréal with our expertise in:
• Plant cell culture : producing dedicated differentiated cells to access the genetic potential of plants in a controlled environment while preserving biodiversity.
• Bacterial culture : based on fermentation, it increases the growth rate of fragile bacteria while preserving their properties until formulation.
Today, we are developing cutting-edge active ingredients, particularly on the microbiome, to produce natural, high-performance cosmetic ingredients in the most respectful culture conditions possible.