Green Sciences at the heart of the transformation - L'Oréal for the Future

Over the past 10 years, L'Oréal has undergone a profound transformation to reduce its impact across its entire value chain and accelerate its transition to a portfolio of high-performance, flawless and sustainable raw materials and formulations. 

We have entirely reinvented the way we design and manufacture our products, making sustainability a fundamental requirement.

Today, we are going further with the L'Oréal for the Future program, and Green Sciences are one of the driving forces behind this transformation towards meeting the challenges of transparency, performance and respect for the environment.

Novéal, the industrial expert in Green Sciences : green chemistry, plant extraction and biotechnologies.

Novéal is taking action to enable the group to reach its environmental objectives at several levels:

1. Improving the performance of our production units :
Since 2005, we have reduced our CO2 emissions by 72%, two of our three sites are CO2 neutral and we have reduced our water consumption at our industrial sites by 63%. Our ambitions for L'Oréal for the Future are fully aligned with those of the Group between now and 2030 to drive a radical transformation.

2. Innovation and process design
As experts in the field of green chemistry, biotechnology and plant extraction, we strive on a daily basis to develop and innovate processes that reduce our environmental footprint and we are fully committed to the L'Oréal for the Future program.

Green chemistry, a winning sustainable approach to develop L'Oréal Group's star ingredients

Mastering the 12 principles of green chemistry commit us to a sustainable and environmentally-friendly approach of continuous improvement.
The reduction of energy expenditure, use of renewable natural resources and reduction of the number of derivatives in order to limit the production of waste are concrete examples of this.
Producing ever more natural ingredients while meeting performance requirements is increasingly necessary to achieve our common goals and reduce our environmental impact.

Plant cell and bacterial culture to produce high-performance and natural ingredients

Biotechnology is an asset for the future of cosmetics and will enable us to meet the major challenges of the L'Oréal for the Future program.
Inspired by nature, it gives us access to natural ingredients of interest while preserving the environment. Cultivated in fermenters, our ingredients are obtained without pesticides or GMOs and do not compete with agricultural land. Sourcing is secure, independent of the seasons, sustainable and located in France, close to the factories.
Novéal has been a visionary and precursor in biotechnologies, in 1997 creating a dedicated factory in Tours which will be a “waterloop factory” by 2022.
In association with our Research and Development team, it provides L'Oréal with our expertise in:
• Plant cell culture : producing dedicated differentiated cells to access the genetic potential of plants in a controlled environment while preserving biodiversity.
• Bacterial culture : based on fermentation, it increases the growth rate of fragile bacteria while preserving their properties until formulation.
Today, we are developing cutting-edge active ingredients, particularly on the microbiome, to produce natural, high-performance cosmetic ingredients in the most respectful culture conditions possible.

Capturing the best of nature thanks to dedicated plant extraction technologies.

Novéal has expertise in the field of plant extraction both in classical extraction and in innovative extraction technologies. 
We can therefore extract the best from nature using sustainable high-processes based on the principle that respect for nature is our driving force for the creation of renewable alternatives.
Novéal's plant extraction technology is a unique eco-extraction process that makes it possible to extract molecules trapped in the parts of the plant that are the most difficult to extract, such as wood. While preserving the naturalness of the extracts, this technology releases the active ingredients from their matrix and
protects the molecules most sensitive to oxidation, while concentrating them to make them even more effective. 
We can access active ingredients from plant parts that are not used in other industries and are upcycled using neglected plant products to extract the cosmetic active ingredients of tomorrow.